ellomatt

Cookie Policy

Last updated: April 10, 2026

This Cookie Policy explains how Ellomatt (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website ellomatt.com (the “Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.

Ellomatt is operated from Portugal, a member state of the European Union, and is therefore subject to the General Data Protection Regulation (GDPR) and the Portuguese Law no. 41/2004 on the processing of personal data in electronic communications (as amended by Law no. 46/2012). We are committed to being transparent about how we use cookies and to obtaining your informed consent where required by law.

By continuing to use our Website after being presented with our cookie consent banner, you consent to our use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your preferences through our cookie settings.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website owners.

In addition to cookies, we may also use similar technologies such as pixel tags, web beacons, and local storage. For the purposes of this policy, all such technologies are referred to collectively as “cookies.”

2. Categories of Cookies We Use

We use the following categories of cookies on our Website:

2.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable core functionality such as security, account authentication, shopping cart management, and checkout processing. Without these cookies, services you have requested cannot be provided.

Legal basis: These cookies are used on the basis of our legitimate interest in providing you with the service you have requested, and do not require your consent under applicable EU law.

• Session management and security

• Shopping cart and checkout functionality

• Fraud prevention and detection

• Load balancing and website performance

2.2 Functional Cookies

These cookies allow the Website to remember choices you make and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Legal basis: Your consent, which you may withdraw at any time.

• Remembering your language and regional preferences

• Remembering your currency selection

• Saving items to your wishlist

• Storing your previously viewed products

2.3 Analytics and Performance Cookies

These cookies collect information about how visitors use our Website, including which pages are visited most often and whether users receive error messages. All information collected by these cookies is aggregated and therefore anonymous. We use this information to improve how our Website works.

Legal basis: Your consent, which you may withdraw at any time.

• Measuring website traffic and visitor behaviour

• Identifying which products and pages are most popular

• Understanding how visitors navigate the Website

• Detecting technical issues and improving site performance

2.4 Marketing and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organisations.

Legal basis: Your consent, which you may withdraw at any time.

• Displaying personalised advertisements based on your browsing activity

• Measuring the effectiveness of advertising campaigns

• Building a profile of your interests to show relevant ads on other sites

• Retargeting visitors who have previously interacted with our Website

3. Specific Cookies We Use

Shopify (Platform)

Our Website is hosted on Shopify. Shopify sets certain cookies that are necessary for the platform to function, including session management, fraud detection, and checkout processing. For a full list of Shopify’s cookies, please visit Shopify’s Privacy Policy at privacy.shopify.com.

Google Analytics

We use Google Analytics to understand how our Website is used. Google Analytics uses cookies to collect information about your use of our Website, including your IP address (anonymised). This information is transmitted to and stored by Google on servers that may be located outside the European Economic Area. Google uses this information to evaluate your use of the Website and to compile reports on website activity. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

Meta Pixel (Facebook / Instagram)

We may use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram and to deliver targeted advertisements. The Meta Pixel collects data about your interactions with our Website and may link this to your Facebook or Instagram profile if you are logged in. You can manage your advertising preferences through your Facebook and Instagram account settings.

Google Ads

We may use Google Ads cookies to track conversions and to show you relevant advertisements on Google’s advertising network. You can opt out of personalised advertising by visiting Google’s Ads Settings at adssettings.google.com.

4. How Long Do Cookies Last?

Cookies can be either “session cookies” or “persistent cookies.” Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period of time, or until you delete them manually.

The lifespan of each cookie varies. Strictly necessary session cookies typically expire at the end of your browsing session. Persistent functional, analytics, and marketing cookies may last from 30 days up to 2 years depending on their purpose. Specific cookie durations are disclosed in our cookie consent management tool.

5. Third-Party Cookies

Some cookies on our Website are set by third-party services that appear on our pages. We do not control the use of these cookies and you should refer to the privacy policies of those third parties for more information about how they use cookies.

Third-party services that may set cookies on our Website include:

• Google LLC — analytics, advertising, and conversion tracking

• Meta Platforms Ireland Limited — social media integration and advertising

• Shopify Inc. — e-commerce platform functionality

• Klaviyo Inc. — email marketing and customer analytics (if applicable)

• Hotjar Ltd. — user behaviour analytics (if applicable)

6. Your Rights and Choices

Under the GDPR and Portuguese law, you have the following rights in relation to cookies that require your consent:

6.1 Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or manage your preferences on a category-by-category basis. Your preferences will be saved and respected on subsequent visits.

6.2 Withdrawing Consent

You may withdraw or change your consent at any time by clicking the “Cookie Settings” link in the footer of our Website. Withdrawing consent will not affect the lawfulness of any processing carried out before your withdrawal.

6.3 Browser Controls

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the “Options,” “Preferences,” or “Settings” menu of your browser. You can set your browser to:

• Notify you before a cookie is stored

• Block all cookies

• Block third-party cookies only

• Delete all cookies when you close your browser

Please note that if you disable or block certain cookies, some parts of our Website may not function properly or some features may become unavailable.

6.4 Opt-Out Links

You can opt out of specific third-party tracking using the following links:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout

• Google Ads settings: adssettings.google.com

• Meta ad preferences: facebook.com/ads/preferences

• Your Online Choices (EU): youronlinechoices.eu

• Network Advertising Initiative opt-out: optout.networkadvertising.org

7. International Transfers

Some of our third-party cookie providers are based outside the European Economic Area (EEA). Where personal data collected through cookies is transferred outside the EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or that the transfer is made to a country deemed to provide an adequate level of data protection.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for any other reason we determine to be necessary or appropriate. We encourage you to periodically review this page for the latest information about our use of cookies. The “Last updated” date at the top of this page indicates when the policy was last revised.

Where changes are material, we will notify you by updating the cookie consent banner on your next visit.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, or if you wish to exercise any of your rights, please contact us:

Email: info@ellomatt.com

Address: Rua da Circunvalação da Ferrara, 30, R/C, Df, Paços de Ferreira, PT-13, 4590, Portugal

You also have the right to lodge a complaint with the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados (CNPD), at www.cnpd.pt.