Ello™ Plume
- Vegan down filling that mimics real down softness.
- Plush, airy, and hypoallergenic: no feathers, no allergies.
- Wrapped in a premium 100% cotton shell.
- Silent, fluffy, and perfect for all-day comfort.
- Cruelty-free cloud feel; lofty, cuddly, dreamy.
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Care & cleaning
Care & cleaning
Each piece in your bundle comes with its own care label, follow those for washing temperatures, drying, and ironing. As a general rule: covers and protectors are machine washable, mattresses are spot-clean only, and rotating your mattress head-to-foot every few months helps it last longer.
Materials & specs
Materials & specs
Mattress cover. A silk and cotton blend, soft to the touch and breathable.
Mattress core. Built to your selected technology: foam, hybrid, pocket springs, or micro-springs.
Duvet. Cotton shell with hypoallergenic microfibre fill.
Pillows. Removable cotton cover with hypoallergenic fill.
Protector. Waterproof, breathable membrane with a cotton terry top.
Made in Europe.
Down softness. None of the trade-offs.
Real down feels incredible, but it sheds feathers, triggers allergies, and comes with the ethical complication of where it comes from. Plume's vegan-down fill mimics the cloud-like loft and airy softness of natural down without any of that. A 100% cotton shell, OEKO-TEX certified for prolonged skin contact, holds it all in. Plush enough to sink into, light enough to lift in one hand, quiet enough to forget is there.
Cloud-soft, every night
Vegan down that mimics the real thing, plush, airy, lofted. Sinks under your head without flattening, springs back when you shift. The sensation of premium down without the feathers.
Hypoallergenic, by design
No feathers, no down, no animal fibres. The fill and casing are both engineered to minimise allergen build-up, and the OEKO-TEX certified shell is tested safe for prolonged skin contact.
Made in Europe
Manufactured in EU partner workshops to high-standard certifications, OEKO-TEX on the casing, vegan-fill specifications throughout. Tracked from production line to your front door.
Wash, fluff, repeat
Machine-washable at 30°C and tumble-dry safe, most premium pillows can't say that. A few dryer balls bring the loft back every time. Built to keep its shape for years.
Questions check here
How long does shipping take?
How long does shipping take?
Production takes 3–5 business days. EU delivery takes 1–7 business days after that, depending on your country. You'll get a tracking link the moment your order ships.
How does vegan down compare to real down?
How does vegan down compare to real down?
In feel, almost identical, plush, lofted, airy, with the same sink-and-spring response under your head. In practice, better: no feather shedding, no allergens, no animal sourcing concerns, and it's machine-washable in a way most real-down pillows aren't. The trade-off vegan down used to involve (lumpier feel, heavier weight) has largely been engineered out of premium fills like Plume's.
Is it suitable for hot sleepers?
Is it suitable for hot sleepers?
Yes, the 100% cotton casing breathes well, and the vegan-down fill doesn't trap heat the way memory foam does. If you wake up hot on memory-foam or polyester pillows, Plume is the change most people notice immediately.
Will it lose its loft over time?
Will it lose its loft over time?
Vegan-down fills hold loft significantly longer than budget synthetic alternatives, Plume is engineered to keep its shape for years of nightly use. A quick fluff in the morning or a tumble cycle with dryer balls every few months restores any compression from extended use.
